Search Engine Optimization (SEO) is the process of understanding the algorithm involved in a web search engine’s unpaid results, and using this knowledge to affect the online visibility of a certain web page.
In layman’s terms, SEO recognizes that web search engines like Google or Yahoo display their search results based on a certain formula. Once you understand how the formula works, you can manipulate it to your own advantage.
A webpage that is search engine optimized is more likely to show up on the first few pages in the search results than one that is not, regardless of how established the original websites actually are.
SEO services are more in-demand than ever before, as businesses have begun to realize the potential influx of capital from acquiring a customer base through Google or Yahoo searches alone. This is true for companies based in the UAE too, as SEO services Dubai have increased exponentially over the past few years.
A firm’s corporate identity is how it presents itself to the public, and hence the general perception amongst the public about the firm as a brand.
Having a good public image is one of the most important factors for any corporation, big or small. Established brands tend to do well even during periods of reduced quality amongst their products, because a loyal customer will always trust a brand they know well over trying one that’s relatively new.
This applies to firms or corporations that provide services, too. Take a car wash, for example. Let’s say you, as a customer, got excellent service the first 10 times you got your car washed from a particular station, but they weren’t up to standard the 11th time. You’re still more likely to revisit the same station than to visit one that’s untested.
This fact becomes even more prominent in a city like Dubai, where almost all the world’s major brands are present, fighting for the same customer base. If Coca Cola made a product that didn’t meet people’s standards, they could risk losing their customers to a brand like Pepsi. Maintaining corporate identity Dubai is extremely important.
How SEO Helps with Corporate Identity
As discussed earlier, SEO is the process of manipulating search results to your own advantage.
According to a survey in 2014, less than 10% of all people go beyond Google search results page 1.
This is quite an alarming stat for entrepreneurs looking to set up new businesses. Consider an entrepreneur who wants to establish a brand for shoes to take on the likes of Adidas and Nike. The two corporate giants can rest assured they will feature heavily in any Google search related to shoes.
The new entrepreneur however, does not have the luxury of an established corporate identity. This is where having good knowledge of search engine optimization comes into play. While he may not get himself as many search result hits as the two larger corporations, through SEO he can ensure that he starts to beat out the rest of the competition once his business begins to take shape.
Good SEO leads eventually to building an established corporate identity. A well optimized website is the one of the most important steps to attracting customers. Once the customers get familiar with the brand, corporate identity will take over and a loyal customer fan base begins to develop.